The objective for this week was to create a personal corporate identity, including a name, logo, and business cards with contact information.
> Craft
Adobe Illustrator
> Composition
First I created the logo, which is an A repeated to create an ornamental shape. I chose the letter A for my logo because it is the first letter of my name. Then I transferred the logo to a business card, where I laid out the rest of my contact information on an angle to reflect the direction of the logo.
> Concept
Personally, I feel that being a freelance designer means that you have to identify yourself. Using a company name that is something else besides your name creates two identities and thus confusion. I feel this design in black and white is to the point, memorable, and graphic, all at the same time.
Without further ado, the business card:
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